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Marketing and Business Manager Professional Program

ID : 33956   
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Language: English

Description: Our Complete Career Training Programs include both the training you need and the skills you will want in order to be prepared for your new career. We have taken online career programs to a whole new level by bundling our Career Training with Professional Development and Personal Enrichment courses to ensure you have a diversified learning experience.

Our mentor-supported career courses focus on the industry standards that prepare you for your chosen career or certification. You will also get our smaller, self-study professional development courses to fine tune some of the softer skills needed in your chosen career, and our four-week long, instructor-led personal enrichment courses to further your employment training. This program, offered by our accredited school partners, consists of:

Business Management
The principles and practices of management are fundamental to any organization. Good management is important in starting a business, growing a business, and maintaining a business once it has achieved some measure of success. This Business Management course introduces you to the four essential functions of successfully managing a company, employees, and assets: planning, organizing, leading, and controlling.

Prerequisite: None

Technical Writing
Technical Writing is a career that offers a variety of writing possibilities. Our Technical Writing course focuses on a reader-centered approach and helps students understand the nature of writing in the workplace. It leads students through the process of creating highly effective letters, proposals, emails, memos, documentation, and reports. Students will learn how to conduct research and appropriately cite sources. Guidelines for persuasive writing and strategies for maintaining readers’ attention are also discussed. Take our Technical Writing course and learn the skills and knowledge you need to start your writing career today!

Prerequisite(s): None

Project Management Fundamentals
In a professional setting, chances are all of us have been asked to manage projects, whether large or small in scope. Our Project Management Fundamentals course provides a solid basis for individuals who would like to understand the field of project management and the concepts used to successfully deliver projects. We cover the “big picture” by developing project objectives, analyzing appropriate timelines and organization and roles and responsibilities of participants and stakeholders. After taking this course, students will be prepared to discover concepts, tools and ways to manage projects to achieve positive outcomes.

Marketing & PR
Marketing and PR – when it comes to marketing in business, knowing about money isn’t the only aspect. In our course we will teach you the marketing tricks of big business and learn how to apply them to your brand or small business. The rules of marketing and strategies learned in our course will teach you about the pioneering of future marketing as well as a step-by-step action plan for using these marketing techniques to effectively communicate with buyers directly, raise visibility, and increase sales.
We will take the latest social media tools, marketing trends and apply them to real-life examples in your business to equal success. In our course you'll build your skills in each lesson and master cost-effective marketing strategies. We will look deep into newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn.

Whether you're new to advertising or looking for a refresher, this course will make you marketing pro. And by the time you're done, you'll have a personalized plan of action for increasing your sales—all on a shoestring budget.

This course is not only for business owners! In our course you will learn the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to help you build a marketing and PR strategy to grow any business.

Effective Professional Communications
Communication is a process of transferring information from one person to another. Communications is the cement that holds workplaces together and ensures that organizations are productive, profitable, and successful. People tend to think of communications as only the words they say or write, but it is so much more than that. Communications includes the environment it is used in, how words are said, non-verbal and cultural aspects, and how the communicator’s personality affects their style. To be an effective professional, workers should understand the various elements that make up communication.

Email Etiquette
In decades past, business writing was a rare, formal event. Most everyone has a computer at home or work these days, so we are now many times more likely to send a written message to others using email. Sometimes these messages are poorly written, which creates misunderstandings and affects the sender’s reputation.

Transformational Leadership
Transformational leadership is a leadership theory that states leaders act as change agents for organizations. They do this through a three-act process that takes both the organization and individuals from the past to the future. It also occurs in a terms of the technical, political, and cultural frameworks, with each framework being equally important to the organization. Transformational leadership enhances the motivation, morale, and performance of followers through a variety of mechanisms. Charismatic leadership is the behavioral tendencies and personal characteristics of leaders that create an exceptionally strong relationship between them and their followers.

Sometimes managers need to be transactional, by devoting their energy to maintaining

Requirements
All materials are included with this program.

Class Details

Sessions
Online 24/7

Location
NA - Online

Start Date:upon registration

Course Fee: 

$3,995.00


Registration Closes On
Friday, December 21, 2018 @ 2:00 AM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
Online 24/7 N/A - Online