Language: English
Short Description: Social media is now a necessary part of any organization's marketing, sales, recruiting, or public relations initiatives. Organizations that use social media effectively create long-term brand advocates from social media followers; while others spend their time in crisis management. This program includes four topic areas, marketing and PR, branding yourself with social media, social media marketing, and WordPress. With these areas we will take the latest social media tools, marketing trends and apply them to real-life examples in your business to equal success. In our course you'll build your skills in each lesson and master cost-effective marketing strategies. We will look deep into newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram. From Facebook to Pinterest to video sharing, this class will teach you the techniques and ideas that are practical, easy, and effective for your brand. Networking and social media is a business tool that needs to be utilized, but do you know how to properly use it to fit your brand? We will teach you to choose today’s best social media tools for your personal goals, and how to leverage new platforms like Pinterest and Google+, build a personal brand campaign and measure the success of your social media branding. With all of these tools you will be ready for success!
Instructor Description: Though this program is a self-paced program it is supported by an educational mentor. Educational mentors are subject matter experts who have years of experience in their field as well as the necessary educational training and credentials to work as an expert. The mentor is available to answer any questions a learner may have including questions on course content, course material, certifications, and even industry questions. Mentors also monitor the progress of learners to ensure training retention and program advancement. In eLearning, motivation is a key tool to success. Because of this, mentors provide encouraging comments, feedback, and coaching to motivate learners throughout the duration of the program to support completion and success!
Angela Caban is the educational mentor for this program. She is a professional writer, owner of AC Consulting Services and founder of the Homefront United Network. She received her Bachelor of Science degree in Business Administration and her Master of Human Resources Management. Angela has been writing since 2008 and has been published in various online and print publications, she has also contributed work as an author to two award winning books. She started a military family support website in 2010 when her husband deployed to Iraq with the Army National Guard. She currently runs her consulting business full time and has also worked with small business professionals and television networks such as PBS and A&E Networks.
Certification: National Institute for Social Media
Requirements
All required reference materials are provided with this program. Technical requirements:
Internet Connection
• Broadband or High-Speed (DSL, Cable, Wireless)
Hardware Requirements
• Processor - 2GHz Processor or Higher
• Memory - 1 GB RAM Minimum Recommended
Software Requirements
• Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher
• Internet Browsers - Google Chrome is highly recommended
• Cookies MUST be enabled
• Pop-ups MUST be allowed (Pop-up Blocker disabled)
Hide Syllabus
Lesson 1
Module 1: Marketing & PR
• How the Web Has Changed the Rules of Marketing/PR and Web-based Communications to Reach Your Buyers Directly
Marketing & PR Module 2
• Action Plan for Harnessing the Power of the New Rules
Marketing & PR Module 3
• Social Networking and Web Content for Marketing
Marketing & PR Module 4
• New Rules for Reaching the Media and Search Engine Marketing
Module 2: Brand Yourself with Social Media
• Why Self-Promotion is Important for your Brand and Building your Network
Brand Yourself with Social Media Module 2
• Social Media Networks and Useful Tools
Brand Yourself with Social Media Module 3
• Using Google For Your Brand and Launching Your Brand
Brand Yourself with Social Media Module 4
• How to Properly Promote Your Brand and Using What You Have Learned
Module 3: Social Media Marketing
• An Introduction to Social Media
Social Media Marketing Module 2
• Meet the Social Media Networks
Social Media Marketing Module 3
• Blogs and Other Networks Worth Using
Social Media Marketing Module 4
• Taking Action and Using What You Have Learned
Module 4: Digital Marketing
• Explain the importance of creating a digital marketing strategy in meeting organizational marketing goals
• Discuss the differences between an integrated and non-integrated digital marketing strategy
• Describe the five stages of a digital marketing strategy (Research, Plan, Execute, Measure, Analyze and Adjust)
• Explain how digital marketing elements can address strategic needs
• Describe the customer journey and how it applies to digital marketing
• Explore the use of a digital SWOT in assessing marketing efforts
• Explain the use of SMART goals in the planning stage
• -Describe the use of the Plan, Do, Check, Act model in digital marketing
• Explain how lessons learned are integrated into digital marketing
• Describe the key ethical and legal issues in digital marketing
• Discuss best practices in fashioning a digital marketing strategy
Module 5: Mobile Marketing
• Define mobile marketing and explain its benefits
• Identify the major types of mobile devices and describe how they are used
• Explain the differences among the marketing efforts of large, medium-sized, and small businesses
• Consider the purposes of mobile marketing regulations
• Examine the key policies, guidelines, and/or organizations in the mobile marketing industry
• Identify various methods for locating mobile users
• Distinguish mobile-dedicated websites from responsive design websites
• Describe the various types of mobile advertisements
• Explain how loyalty programs and mobile coupons can enhance mobile marketing efforts
• Discuss the benefits of location-based services
• Consider how to choose the right mix of mobile marketing channels
• Define key metric categories and explain the use of channel-specific metrics
Module 6: WordPress
• Recognize the basics of setting up a WordPress.com or WordPress.org site
• Define ways to customize pages with pictures, images, and videos
• List some features of widgets, themes, and plugins
• Recognize tips for successful site management and ways to make your site social
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