Language: English
Short Description: Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology. This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.
Instructor Description: This course is completely self-paced. Learners are provided access to the learner support helpdesk where they can ask any questions relating to the experience or curriculum.
Certification: American Marketing Association
Requirements
All required reference materials are provided with this program. Technical requirements:
Internet Connection
• Broadband or High-Speed (DSL, Cable, Wireless)
Hardware Requirements
• Processor - 2GHz Processor or Higher
• Memory - 1 GB RAM Minimum Recommended
Software Requirements
• Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher
• Internet Browsers - Google Chrome is highly recommended
• Cookies MUST be enabled
• Pop-ups MUST be allowed (Pop-up Blocker disabled)
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Lesson 1
Module 1-Digital Marketing Strategy
Module 2-Content Marketing
Module 3-Social Media Marketing
Module 4-Marketing Automation
Module 5-Web Analytics
Module 6-Search Engine Optimization (SEO)
Module 7-Paid Search/Pay Per Click Advertising (PPC)
Module 8-Mobile Marketing
Module 9-Conversion Rate Optimization
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