: EnglishShort Description
: Pay per click (PPC) marketing is a highly specialized area of search engine marketing that allows businesses to promote their Web sites by paying for exposure in the paid ads results of major search engines, including Google, Yahoo! and Bing. Pay per click ads are delivered in response to keyword searches and appear under the heading "sponsored results" or "featured listings" for relevant search queries. Our pay per click certification program consists of three modules:
Pay-Per-Click Marketing 101 provides students with the basic knowledge needed to set up, monitor, and run successful pay per click campaigns in search engines and their networks of partner sites. Over the course of the module, students learn the proper steps involved in setting up PPC campaigns in Google AdWords and Yahoo! Search Marketing. Pay-Per-Click Marketing 201 takes your knowledge of pay per click advertising to the next level and teaches you how to improve the ROI of your individual pay per click campaigns by improving the click-through and conversion rates of your ads. You’ll also learn how to create highly effective landing pages, how to measure the effectiveness of your campaigns, and how to conduct split tests of your ads. Keyword Research 101 teaches students the process used by successful pay per click professionals when determining the most appropriate keywords and phrases to target in search engines. You will also learn how to identify so-called "long-tail" keywords which typically have much higher conversion rates than broader, more generic keyword phrases.Instructor Description
: This course provides students with certified, skilled facilitators to guide them through their learning experience. Facilitators who are well trained in a unique mastery methodology and provide one-on-one instruction to their students to ensure mastery of the course material. The course facilitator is available to answer any questions a learner may have including questions on course content, course material, certifications, and even industry questions. Facilitators also monitor the progress of learners to ensure training retention and program advancement.
This program does not require any additional purchases of supplementary materials.