: EnglishShort Description
: This Search Engine Marketing Manager program is designed to address the skyrocketing need for qualified search engine marketing professionals in this challenging and rewarding field. Search engine marketing has become a primary marketing tool to connect with the millions of people who use search engines like Google, Yahoo! and Bing to locate products and services of every type. Search engine marketing encompasses a wide variety of techniques and as a certified search engine marketer; you'll be responsible for selecting the ones which best suit your client's needs and budgets. This program will teach students step-by-step how to optimize a web site in order to attain higher rankings on the world's most popular search engines for specific keywords and phrases. You will also learn how to select the optimal keywords and how to monitor and maintain high search engine rankings for those keywords once you have attained them. The Pay Per Click Marketing modules in this program will walk students through the process of setting up a successful PPC campaign from scratch on the two most popular search engines; Google AdWord and Yahoo! Search Marketing. This program will also help students master all elements of the most important social media tools, and teaches students how to integrate the tools with each other and with external websites. Each lesson uses real-world examples and focuses on planning, optimization, best practices, and digital ethics. Lastly, this program includes a job search module that will guide students through the best practices for searching for a new employment opportunity including the dos and don'ts of the interview process. Upon successful completion of this program, students will obtain the Search Engine College's industry recognized Certification. With all the training material included this complete training program will give students the necessary skills and knowledge to successfully pursue a career in Search Engine Marketing Management.Instructor Description
: This course provides students with certified, skilled facilitators to guide them through their learning experience. Facilitators who are well trained in a unique mastery methodology and provide one-on-one instruction to their students to ensure mastery of the course material. The course facilitator is available to answer any questions a learner may have including questions on course content, course material, certifications, and even industry questions. Facilitators also monitor the progress of learners to ensure training retention and program advancement.Certification
: Industry Certification can help you stand out from other applicants when applying for jobs in the search industry and provide tangible proof of your search engine marketing knowledge.
Search Engine College issues all qualifying graduates of our courses recognized Industry Certification and a dedicated Certification Status page. Students who want to receive industry-recognized SEC Certification in these subjects must turn in all assignments for grading, complete all online quizzes and the final exam and make at least a 70 percent average grade on combined assessment items.
Each state may have additional licensing requirements, be sure to research your states requirements for employment by visiting your states occupation board.
This program does not require any additional purchases of supplementary materials.