Language: English
Short Description: The event and meeting planning industry is growing at a rapid pace and creating new opportunities for professional event management professionals. Our event management program includes greener events, corporate social responsibility, international best practices, and the expanding event field. You will also learn how technology, including the use of social media, may be harnessed to improve the financial, environmental, and other strategic outcomes of a special event. This course will introduce students to the keys to selecting the best registration method to help people wanting to attend events. Learn a systematic approach to evaluating meeting objectives and group needs as they relate to menu design, pricing structures, guarantee strategies, negotiation items and overall information about food and beverage services. This course will introduce essential tools needed to prepare a budget for events of all sizes, and how to prepare and communicate presentations to clients.
Instructor Description: Though this program is a self-paced program it is supported by an educational mentor. Educational mentors are subject matter experts who have years of experience in their field as well as the necessary educational training and credentials to work as an expert. The mentor is available to answer any questions a learner may have including questions on course content, course material, certifications, and even industry questions. Mentors also monitor the progress of learners to ensure training retention and program advancement. In eLearning, motivation is a key tool to success. Because of this, mentors provide encouraging comments, feedback, and coaching to motivate learners throughout the duration of the program to support completion and success!
Certification: The Event Planning Specialist Certification (CEPS) exam from the National Career Certification Board (NCCB) prepares individuals for a rewarding career as an Event Planning Professional. One of the best ways to distinguish yourself in the Event Planning industry is to pursue a national certification from NCCB.
Certified Event Planning Specialists (CEPS) are responsible for coordinating every last detail of an event; regardless of the size of the event. The Event Planning Specialist arranges everything for an event to include; venue, menu selection, entertainment, decorations and everything in between. As more companies are learning the value of professionally organized events, there is an increasing need for formal training in event planning.
NCCB certifications are available to everyone that has formal training, work experience or has been self-trained in their field of expertise.
Requirements
All required reference materials are provided with this program. Technical requirements:
Internet Connection
• Broadband or High-Speed (DSL, Cable, Wireless)
Hardware Requirements
• Processor - 2GHz Processor or Higher
• Memory - 1 GB RAM Minimum Recommended
Software Requirements
• Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher
• Internet Browsers - Google Chrome is highly recommended
• Cookies MUST be enabled
• Pop-ups MUST be allowed (Pop-up Blocker disabled)
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Lesson 1
Event Planning and Management Module 1
Event Leadership
• Anthropological and Sociological Origins
• Growth Opportunities
• Public Relations
• Global Business
• The Event Planning Profession
• Civic Events
• Models of Sustainable Event Leadership
• SWOT Analysis
• The Creative Process in Event Planning
• Gap Analysis
Event Planning and Management Module 2
Event Plan, Human Resources and Time Management
• Visual Cues
• Soundscaping
• Identifying the Needs of Your Guests
• Weight, Size, Volume
• Transportation and Parking Factors
• Composing the Event Plan
• Human Resource Management
• Leadership Styles
• Leadership Characteristics
• Organizational Charts
• Time Management
Event Planning and Management Module 3
Financial Leadership and Vendors
• Budgeting
• Producing Profit
• Controlling and Reducing Costs
• Ensuring Positive Event Cash Flow
• Accounts Payable
• Common Event Financial Challenges
• Contracting Your Vendor Partners
• On-Site Coordination
• Catering Management
• Coordinating Technical Production
Event Planning and Management Module 4
Marketing and Risk Management
• The 5 Ps of Marketing
• Internal vs. External Event Marketing
• Event Promotion Techniques
• Internet Marketing for Events
• Web Design and Management
• Risk-Averse Procedures
• Differences Among Morals, Laws and Ethics
• Future Trends in CSR
• Compiling with the Americans with Disabilities Act
• Why is CSR Important in the Special Events Industry?
Event Planning and Management Module 5
Virtual Events and Career Growth
• Virtual vs. Live
• Distance or Blending Learning?
• Creating New Revenue
• Tracking and Encouraging the Progress of Leaders
• Marketing Online vs. Virtual Events
• Environmental Sustainability
• Your First Five Steps to Creating Sustainable Events
• Cultural Sustainability
• Local Economies
• Promoting Your Greener Event
Event Planning and Management Module 6
Venues and Staging
• What is a Corporate Event?
• Who Attends a Corporate Event?
• History and Future of Corporate Events
• Types of Venus Site Surveys
• Common Venue Oversights
• Selecting a Venue
• Why is Staging Needed?
• Types of Staging
• Stage Configuration
• Choosing the Best Stage for Your Event
Event Planning and Management Module 7
Seating, Rigging, Lighting and Video
• Types of Chairs and Tables
• Estimating Seating Capacity
• Choosing the Best Seating Configurations
• The Basics of Rigging
• Rigging Equipment
• Rigging Points
• Elements of Light
• Gobos
• Three-Point Lighting
• Video Cameras and Controls
Event Planning and Management Module 8
Audio, Speakers and Design Teams
• Why Are Audio Systems Needed?
• Parts of a Sound System
• Types of Microphones and Speakers
• Preparation Spaces
• Presentation Management
• The Value of Rehearsals
• The Proposal Response Process
• Advantages and Disadvantages of Freelance and Corporate Design Teams
• Differences Between Freelance and Corporate
• Roles within an Event Design Team
Event Planning and Management Module 9
Developing a Design
• Drafting Software
• Venue Floor Plans
• Creating a Working Floor Plan
• Fundamentals of Design
• A Designer’s Toolkit
• Transforming Data into Design Research
• Using Your Design Palette
• Areas of Focus
• Design Approaches
• Common Scenic Styles for the Corporate Event World
Event Planning and Management Module 10
Environment Design, Materials and Presenting
• Providing Directions
• Providing Atmosphere
• Scenic Materials and Construction
• Scenic Painting
Adding Finishing Touches
How Scenic Concepts are Presented
Illustration Styles
Effective Presentation Models
The Order of Your Presentation
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