: This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction.
: This course has a "Mentor Expert" helpdesk feature. Learners have the ability to submit questions directly to an expert in the field you are studying.
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Lesson 1
After completing this course, you should be able to:
Define marketing and the marketing concept
Understand the marketing process
Explain the uses of the marketing mix (the Four Ps)
Explore the relationship between marketing and strategic planning
Understand customer value, customer satisfaction, and the importance of loyalty
Discuss the role of ethics in marketing
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