Certificate in Nonprofit Management

Lesson 1
Certificate in Nonprofit Management - Module 1
Introduction to Nonprofit Management
• The purpose and structure of the nonprofit sector
• The governance of nonprofits, including the types of boards and the relationship between boards and executive directors
• How nonprofits establish their vision and strategic direction
• The nonprofit leadership role and what it entails
• Servant leadership
• Key ethical issues faced by nonprofits
• How nonprofits managers handle staff and volunteers
• Key financial issues facing nonprofits
• Key legal issues facing nonprofits
• The importance of marketing and communication for a nonprofit
• The basics of nonprofit fundraising
• The grant writing process
• The growing importance of social media for nonprofits
• Social entrepreneurship and social innovation
• Methods for assessing nonprofit performance
• Trends impacting nonprofits now and in the future

Certificate in Nonprofit Management - Module 2
Capital Campaigns
• The five phases of a capital campaign
• Feasibility studies and why one should be conducted prior to a capital campaign
• What role consultants can play in conducting a feasibility study
• Important factors for evaluating consultants
• How tools like a gift range chart can help to organize campaign solicitations
• The different types of leadership teams and committees that may be formed to support a capital campaign
• Different techniques that can be used to troubleshoot a stalled capital campaign
• What is required for a successful solicitation meeting

Certificate in Nonprofit Management - Module 3
Fundraising for Nonprofit Organizations
• Key concepts related to nonprofit fundraising, such as annual campaigns, capital campaigns, and planned giving
• How nonprofit funds can be raised through direct mail and telemarketing
• How the Internet and social media channels may be used to generate donations
• Fundraising through corporate donations versus foundation grants
• The different sections of a grant application
• Methods for evaluating annual campaign performance
• How ethics applies to nonprofit fundraising
• The importance of donor relations

Certificate in Nonprofit Management - Module 4
How to Read a Nonprofit Financial Statement
• The documents and financial statements included in a nonprofit organization's financial report
• The information found in nonprofit statements of financial positions
• The information found in the statement of activities
• The information found in the statement of cash flows
• The nature of business enterprises and nonprofit organizations, as reflected by the statement of financial position
• Financial (ratio) analysis and its objectives and limitations
• The various categories of financial ratios used in nonprofit analyses
• The ratios within each category

Certificate in Nonprofit Management - Module 5
Introduction to Grant Writing
• The importance of grant writing to nonprofits and other organizations seeking funding
• How capital grants and endowment grants can be integrated into fundraising efforts, including matching funds
• How grant writing and fundraising represent complimentary methods of ensuring a nonprofit's financial stability
• The six stages of the grant writing process
• The process of identifying and establishing a need for funding (Stage One)
• How to research grantmakers and available grants (Stage Two)
• The process of establishing relationships with potential funders (Stage Three)
• The importance of alignment between a nonprofit and a funder's mission (Stage Four)
• The grant writing process (Stage Five)
• Tools and techniques employed in writing the grant proposal
• How a nonprofit should follow-up after winning or losing a grant award (Stage Six)
• Best practices for grant writing
• Case studies covering the six stages of grant writing

Certificate in Nonprofit Management - Module 6
Budgeting in a Nonprofit Organization
• Uses and functions of nonprofit budgeting
• Different types of budgets used by a nonprofit organization
• The use of the organization-wide operating budget and program operating budgets
• How an operating budget is created
• Nonprofit operating budgets and variance analysis
• How a capital budget is used and created
• The importance of a cash flow budget and describe how it is created
• How the budget process can be managed for optimal results

Certificate in Nonprofit Management - Module 7
Leadership in a Nonprofit Organization
• Leadership and explain its importance
• The better-known leadership theories (Fieldler's contingency theory, Path-goal theory, Vroom-Yetton-Jago theory)
• Leadership versus management and administration
• The role of ethics in leadership
• The benefits and drawbacks surrounding charismatic leadership
• The importance of training, learning, and role-playing in leadership
• The leadership shortage in the nonprofit sector and possible solutions to the problem
• The seven bases for leadership
• Why formal authority alone does not guarantee leadership
• Leadership issues that are especially important in the nonprofit environment
• Nine key qualities for leadership
• Leadership qualities that nonprofit leaders feel are important for success
• The five central skills needed for effective leadership and ways to strengthen or develop those skills in a leader

Certificate in Nonprofit Management - Module 8
Nonprofit Board and Volunteer Development
• The reasons why people volunteer and how nonprofits can make volunteer programs more successful
• The responsibilities of the nonprofit board
• Different models for organizing a nonprofit board
• The differences between a nonprofit board and a for-profit board
• Different approaches for recruiting and filling a nonprofit board
• The pros and cons of large versus small boards
• Why board evaluations are useful
• Why nonprofit boards form committees
• Typical nonprofit board and staff interactions
• How nonprofits can develop and maintain a strong volunteer base

Certificate in Nonprofit Management - Module 9
Principles of Marketing for Nonprofit Organizations
• What marketing is within the nonprofit environment
• The service-intensive nature of nonprofit program activities
• How the marketing mix is expanded for service products (the Three Ps of Services Marketing)
• The importance of customer satisfaction and how expectations play a role in satisfaction with service products
• The role of ethics in nonprofit marketing
• The importance of a nonprofit marketing plan
• How target markets can be identified for donors
• How new service products are developed by nonprofits

Certificate in Nonprofit Management - Module 10
Social Media for Nonprofits
• The importance of social media to nonprofits for communicating, marketing, public relations, and fundraising
• How social media can be used to better engage a nonprofit's audience
• Key questions nonprofits should consider as they become involved in social media
• Strengths and weaknesses of Facebook, LinkedIn, Twitter, YouTube, Pinterest and other social media platforms
• The costs involved in social media
• The importance of establishing social media policies for your nonprofit
• The measurement of social media effectiveness in communicating messages and in fundraising
• Tools and techniques for successful social media use by a nonprofit
• The social media environment in case studies

Certificate in Nonprofit Management - Module 11
Strategy for Nonprofit Organizations
• What is strategy
• The basics of strategy in a nonprofit context
• The strategic planning process and how different approaches may be taken by different organizations
• How mission statements are constructed
• How budgets and capital budgets interrelate with nonprofit strategic planning
• The success factors for strategic planning
• The need for contingency planning