: Fundraising is one of the central activities of a nonprofit organization. To help finance operating budgets, nonprofits must raise money every year. In addition, special projects and improvements to facilities may be needed. In these situations, fundraisers will often launch large capital campaigns or apply for foundation grants.
This course offers an introduction to fundraising for nonprofit organizations, with an emphasis on the fundamental issues.
: This course has a "Mentor Expert" helpdesk feature. Learners have the ability to submit questions directly to an expert in the field you are studying.
Hide Syllabus
Lesson 1
After completing this course, you will be able to:
Describe the key concepts related to nonprofit fundraising, such as annual campaigns, capital campaigns, and planned giving
Discuss how nonprofit funds can be raised through direct mail and telemarketing
Explain how the Internet and social media channels may be used to generate donations
Compare and contrast fundraising through corporate donations versus foundation grants
Explain the different sections of a grant application
Describe methods for evaluating annual campaign performance
Discuss how ethics applies to nonprofit fundraising
Explain the importance of donor relations
Hide Syllabus