: This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.
: This course has a "Mentor Expert" helpdesk feature. Learners have the ability to submit questions directly to an expert in the field you are studying.
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Lesson 1
After completing this course, you will be able to:
Discuss the importance of social media to nonprofits for communicating, marketing, public relations, and fundraising
Explain how social media can be used to better engage a nonprofit's audience
Outline the key questions nonprofits should consider as they become involved in social media
Discuss the strengths and weaknesses of Facebook, LinkedIn, Twitter, YouTube, Pinterest and other social media platforms
Discuss the costs involved in social media
Explain the importance of establishing social media policies for your nonprofit
Discuss the measurement of social media effectiveness in communicating messages and in fundraising
Outline tools and techniques for successful social media use by a nonprofit
Apply your understanding of the social media environment to case studies
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