: Have you ever savored a Mrs. Fields cookie? Operated a MacBook? Listened to a podcast? These products are available to you thanks to entrepreneurs. Entrepreneurs are individuals who start their own businesses and work independently. For entrepreneurs, there is no ceiling to potential earnings and success. An entrepreneur is someone who identifies a business opportunity that others may have overlooked. Entrepreneurs have the ability to craft and nurture opportunities where others perceive little or none — or perhaps recognize them too early or too late. Our 'Start Your Own Business' course is designed to assist you in creating the business you envision. During this course, you will develop your business plan and compile a succinct, comprehensive summary of the elements you desire in your new venture.
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Lesson 1
Start Your Own Business Module 1
Entrepreneurs and Entrepreneurship
Defining Entrepreneurship
Free-Enterprise System
What is a Small Business?
Paths to Enterprise Ownership
Benefits and Costs of Becoming an Entrepreneur
Lean Startup Methodology
What is a Business Plan?
Business Plan Components
Start Your Own Business Module 2
Creating Business and Exploring Your Market
What Defines a Business?
Business Opportunity Decision Process
Your Competitive Advantage
Determining the Value of a Business
Product Life Cycle
Customer Research
Segment and Industry Research
Market Positioning
Start Your Own Business Module 3
Marketing Mix and Smart Selling
The Marketing Mix
Product, Price, Place, Promotion
Advertising and Sales Promotion
Publicity Potential
Developing a Marketing Plan
Sales Call
Creating a Sales Force
Customer Relationship Management Systems
Start Your Own Business Module 4
Costs and Financial Statements
Start-Up Investment
Estimate Value
Fixed and Variable Costs
Calculating Critical Costs
Income Statements
The Balance Sheet
Financial Ratio Analysis
Balance Sheet Analysis
Start Your Own Business Module 5
Cash Flow, Taxes, and Financing Strategies
Cash Flow
Working Capital Cycle
Using a Cash Flow Statement
Capital Budgeting
Gifts and Grants
Debit and Equity Financing
Investing
Start Your Own Business Module 6
Legal Issues and Operating for Success
Business Legal Structures
Contracts
Commercial Law
Intellectual Property
Protecting Tangible Assets
Licenses, Permits, and Certificates
Production-Distribution Chain
Supply Chain Management
Defining Quality
Start Your Own Business Module 7
Management, Leadership, Financing, Licensing
The Entrepreneur as Leader
Business Management
Creating and Managing Organizational Culture
Ethical Leadership
Social Responsibility and Ethics
Focus Your Brand
Harvesting and Exiting Options
Creating Wealth by Selling a Profitable Business
**Outlines are subject to change, as courses and materials are updated.**
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