: This Search Engine Marketing Manager program, offered by our accredited school partners, is designed to address the skyrocketing need for qualified search engine marketing professionals in this challenging and rewarding field. Search engine marketing has become a primary marketing tool to connect with the millions of people who use search engines like Google, Yahoo! and Bing to locate products and services of every type. Search engine marketing encompasses a wide variety of techniques and as a certified search engine marketer; you'll be responsible for selecting the ones which best suit your client's needs and budgets. This program will teach students step-by-step how to optimize a web site in order to attain higher rankings on the world's most popular search engines for specific keywords and phrases. You will also learn how to select the optimal keywords and how to monitor and maintain high search engine rankings for those keywords once you have attained them. The Pay Per Click Marketing modules in this program will walk students through the process of setting up a successful PPC campaign from scratch on the two most popular search engines; Google AdWord and Yahoo! Search Marketing. This program will also help students master all elements of the most important social media tools, and teaches students how to integrate the tools with each other and with external websites. Each lesson uses real-world examples and focuses on planning, optimization, best practices, and digital ethics. Lastly, this program includes a job search module that will guide students through the best practices for searching for a new employment opportunity including the dos and don'ts of the interview process. Upon successful completion of this program, students will obtain the Search Engine College's industry recognized Certification. With all the training material included this complete training program will give students the necessary skills and knowledge to successfully pursue a career in Search Engine Marketing Management.
Certification modules include:
1. SEO 101 +
2. SEO 201 +
3. PPC Marketing 101 +
4. PPC Marketing 201 +
5. You may choose also from the following elective courses:
1. Web Site Copywriting 101
2. Web Site Usability 101
3. Article Marketing & Distribution
4. Copywriting for PPC 101
Search Engine Optimization 101 teaches students step-by-step how to optimize a web site in order to attain higher rankings on the world's most popular search engines for specific keywords and phrases. You will also learn how to select the optimal keywords and how to monitor and maintain high search engine rankings for those keywords once you have attained them.
Search Engine Optimization 201 takes your knowledge of search engine optimization to the next level by teaching you more complex design techniques and technologies such as dynamic content, Flash and tables. Over the course of this module, you’ll also learn about PPC search engine advertising and how to accurately measure the ROI of your search engine optimization efforts. You’ll also be offered a bonus lesson full of valuable information on how to start your own SEO consulting business.
Pay Per Click Marketing 101 walks students through the process of setting up a successful PPC campaign from scratch on the two most popular search engines; Google AdWord and Yahoo! Search Marketing.
Pay-Per-Click Marketing 201 takes your knowledge of pay per click advertising to the next level and teaches you how to improve the ROI of your individual pay per click campaigns by improving the click-through and conversion rates of your ads. You’ll also learn how to create highly effective landing pages, how to measure the effectiveness of your campaigns, and how to conduct split tests of your ads.
Enroll through one of our accredited university or college partners today!Instructor Description
: Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand. She's well known and respected in the search engine industry, particularly in the U.S.
With her in-depth knowledge of Internet marketing techniques and a decade of experience in search engine optimization for client Web sites, she decided to specialize and set up her own search engine marketing company (Jordan Consulting Group) in 1999.
In addition to being co-founder of Search Engine College, Kalena is director of studies and a tutor for all SEO and PPC programs. Her previous roles have included SEO manager for a Web development firm, public relations consultant, freelance Web site designer, marketing manager for a computer systems firm, and five years as public relations advisor to the royal Thai government. She has a Bachelor of Arts degree in communication from the University of Newcastle, Australia.
Kalena is a member of SEO Consultants and SEO Pros and has spoken at the popular Search Engine Strategies Conferences. She's also a moderator at the Search Engine Watch Forums. Kalena is the author of The Search Light newsletter and the popular "Ask Kalena..." search engine advice column.Certification
: Industry Certification can help you stand out from other applicants when applying for jobs in the search industry and provide tangible proof of your search engine marketing knowledge.
Search Engine College issues all qualifying graduates of our courses recognized Industry Certification and a dedicated Certification Status page. Students who want to receive industry-recognized SEC Certification in these subjects must turn in all assignments for grading, complete all online quizzes and the final exam and make at least a 70 percent average grade on combined assessment items.
This program does not require any additional purchases of supplementary materials.