: Whether a celebration, business conference, industry show or convention - event planners are often an integral part of a successful event. Whatever the occasion, planners can assist in the design of the event, locating an appropriate site, determining food, beverage as well as decor needs, locating entertainment, managing the invitation process, arranging travel accommodations, hiring and overseeing personnel, supervising the event and so on. With all there is to do – it’s no wonder that event planners are in such high demand!
: This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.
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Lesson 1
Start Your Own Event Planning Business Module 1
The Event Planning Business
In module 1, we will learn more about the different areas of event planning and the differences in clients you will market to. Module one will also explore the costs of starting your own business, both financially and mentally. Additionally, we will look at the time frame you will work with, and how to coordinate the event.
Who Hires Event Planners
Building Your Business Foundation
Calculating Start Up Costs
Design Time
Coordinating the Event
Start Your Own Event Planning Business Module 2
Getting Started
Module 2 goes over the initial questions to consider and pieces to implement when starting your business. This module will look at how you will finance your business the initial equipment needed to get started. Finding reputable vendors sometimes proves to be a difficult task, but in this module, we will discuss networking strategies to use to find the cream of the crop.
Choosing a Location
Creating Effective Proposals and Agreements
Financing Your Business
Hiring Employees
Hiring Outside Vendors
Start Your Own Event Planning Business Module 3
Types of Marketing
Module 3 will take you through a marketing plan and discuss what pieces you should include in your marketing campaign. Making decisions on which group(s) to market is key. Once you have decided your target group, you will be able to use the tips found in this module to help you organize and advertise your website for the intended audience.
Networking to Business Success
The Power of Customer Service
Starting Up a Website
Marketing Your Website
The World of Social Media
Start Your Own Event Planning Business Module 4
Managing Your Finances and Final Steps
Module 4 focuses on financial considerations, billing policies, and how to manage accounts. We will discuss how to budget and control your finances and how to overcome any potential financial bumps in the road. So many new businesses fail, but we will share tips and ideas of how to operate your company successfully.
Financial Statements
Maintaining Cash Flow
Planner Profiles
Keep Your Business Healthy
Recipe for Success
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